Analytics settings

Current setting: analytics on.

We use Google Analytics to understand visits to broad sections of The Sick List. It starts automatically unless you turn it off here. We do not use advertising cookies. See Cookies & analytics for details.

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The Sick List

Privacy notice

Updated 9 October 2026

Who is responsible

Lou Brown, trading as The Sick List, is responsible for the personal information described here (the data controller). For privacy questions or requests, email thesicklistuk@gmail.com.

This address is for privacy matters. The Sick List does not provide medical advice or a patient support service. Please do not send medical records or details of your treatment.

Using the site

You do not need an account. There is no newsletter sign-up, contact form or checkout. Our search and packing checkboxes work in your browser; we do not send their contents to Google Analytics or save them in a patient database.

Lovable hosts the site. Delivering and protecting pages involves technical information such as IP addresses, requested pages, request times and browser details. Google Fonts and external product-image providers also receive browser requests when their content loads. We use these services to display and maintain the site, relying on our legitimate interests in providing a working, secure website.

Providers may keep technical logs for security, troubleshooting and legal requirements. Their retention depends on the purpose and their service policies; we do not set a separate retention period for copies held by them. Read Lovable’s privacy policy and Google’s privacy policy.

To load product images, your browser may connect to Amazon, Marks & Spencer, SpeedSize, Amplience and Cloudinary. These services handle those technical requests under their own privacy policies: Amazon, Marks & Spencer, SpeedSize, Amplience and Cloudinary.

Website analytics

We use Google Analytics on the public website for aggregate statistics to help improve The Sick List. The tag starts automatically unless you use Cookie settings to turn it off. We do not use Google Analytics for advertising personalisation or for individual health profiles.

Our website code sends grouped page categories rather than individual condition and guide paths, known referral sources, limited campaign labels, PDF-open counts and retailer-click counts. We do not intentionally send words typed into searches, private query strings, names, PDF filenames or retailer destinations. These events do not show whether a person made a purchase.

Analytics may process browser identifiers, device information and approximate location; this is not completely anonymous. Google Analytics cookies last up to six months when enabled. Our remembered opt-out or allow setting stays in browser local storage for up to six months. Detailed user and event retention is set to two months without resetting on new activity. Aggregated reports may remain longer. See Cookies & analytics for controls and more details.

Google signals and advertising personalisation are disabled in our Google tag. Google products & services sharing is off in our account settings. Google explains account processing and controls in its data-sharing guidance.

If you email about privacy

We receive your email address, message and anything you choose to include. Google’s Gmail service handles that correspondence. We use it to answer your enquiry and meet our data-protection obligations. We retain it while dealing with the request and for as long as reasonably needed to document the response, resolve a dispute or meet a legal requirement.

Other services and overseas processing

Retailer and affiliate links take you to other services with their own privacy notices. Those services handle any purchases. We do not receive your payment details through this site.

Our providers may process information outside the UK. Google describes its safeguards, including adequacy frameworks and contractual clauses where applicable, in its data transfer information. Lovable states that UK transfers use the UK International Data Transfer Addendum, and that operational and security logs are retained as needed to run and secure its services, including longer investigations. Its privacy policy explains how to request a copy of its transfer safeguards. You can contact us to ask about safeguards relevant to your information.

Your choices and rights

You can turn off Google Analytics through Cookie settings in the footer. This stops new analytics events and removes Google Analytics cookies from this browser. It does not undo data collected before you switched analytics off.

Depending on the circumstances, you can request access, correction, deletion, restriction or transfer of your personal information. You can object to processing based on legitimate interests. Contact the privacy email above to exercise your rights. We may need information to verify your request; we do not collect extra identifying data simply to identify an analytics visitor.

You can also complain to the Information Commissioner’s Office (ICO). You do not have to contact us first.